Marketing & Management

Reaching the goal through strategy, innovation and leadership

The successful realisation of a tourism project requires precise planning and control in the areas of marketing and operational management. With our in-depth expertise in the hotel sector, we offer you customised strategies to establish your project on the market in the long term.

Our multidisciplinary approach includes the development of a sustainable marketing concept, support during the start-up phase and interim management to ensure successful operational management. We support you in positioning your brand, addressing your target group, developing sales strategies and in quality management in order to win guests for your product in long term.

We work closely with you at all stages and ensure that all relevant specifications - from equipment and service to digital presence - are perfectly aligned with your CI and customer segment. In this way, we create the basis for the long-term success of your business and ensure an efficient handover to the operational phase.

Our services in detail:

Development of the CI/CD of your brand Development of a tailored marketing strategy
Selection and processing of promising distribution and sales channels (online & offline)
Operational marketing support with the involvement of our tried-and-tested partners
Support with the implementation of customised IT solutions for efficient business management
Start-up & interim management
Development of quality standards
Establishment of close-knit quality management & controlling
Development of creative leisure and F&B concepts
Coordination and implementation of employee training and education programmes
Change management and leadership training